Have you ever worked hard, spending hours arranging financing for a potential client, and come to find out it was all for naught because you did not execute a fee agreement, and the client went to another lender?
I understand this is the nature of the business; however, there are ways to improve your probability of retaining clients through the close of escrow.
A broker’s constant challenge is to get control of the client early, so you don’t lose the financing opportunity. Unfortunately, I know we lose clients more often than we would like. How do you keep this from happening? There is no easy solution to this problem, but I can give you some guidelines to position yourself to retain more clients than you lose, which will result in you being more productive, efficient, and profitable.