By John P. Lloyd, CEO, President & Co-founder When I talk with new investors, this question always comes up. It’s the elephant in the room. You see a target return of 8–10%, and in a world of volatile stock markets and low-yield savings accounts, you rightfully ask: “Is that actually...
By John P. Lloyd, CEO, President & Co-founder As an investor, especially one looking at real estate private debt, there is a very specific, visceral fear that tends to surface when market volatility shakes the headlines. It’s that knot in your stomach that asks: “If things get really...
By John P. Lloyd, CEO, President & Co-founder When I talk with new investors, the conversation almost always shifts from “risk” to “logistics.” The core confusion usually sounds like this: “Is this like a standard rental where I wait for a quarterly check, or is...
By John P. Lloyd, CEO, President & Co-founder There is a specific kind of anxiety that comes with investing in private credit. It isn’t usually about the yield—the numbers on the page often look attractive. The anxiety sits deeper. It is the worry about deployment pressure. Investors often...
By John P. Lloyd, CEO, President & Co-founder I know the feeling of the 3 a.m. stare at the ceiling. The house is quiet, but your mind is racing. It’s usually not about one single catastrophe; it’s a low-level hum of anxiety that won’t turn off. Often, that hum is financial. We need to...
By John P. Lloyd, CEO, President & Co-founder There is a specific feeling that keeps many accredited investors awake at night. It isn’t necessarily the fear of a market correction, nor is it the fear of inflation. It is the subtle, gnawing knot in the stomach that comes from investing in a...
By John P. Lloyd, CEO, President & Co-founder When I talk with new investors, this question always comes up within the first five minutes. Most people have the bulk of their net worth tied up in retirement accounts, yet they feel restricted to the stock market. They want real estate exposure...
By John P. Lloyd, CEO, President & Co-founder As investors, we often grapple with a specific kind of tension—a knot in the stomach—when looking at our retirement accounts. We know these accounts are our future security, which naturally inclines us toward safety. However, we also know that if...
By John P. Lloyd, CEO, President & Co-founder When I mention our track record—zero foreclosures since inception—I often see a raised eyebrow. Investors are skeptical of “perfect” records in finance, and rightly so. They know real estate has inherent risks and that borrowers...
By John P. Lloyd, CEO, President & Co-founder When I sit down with prospective investors, one question almost always comes up before we discuss strategy: “Am I an accredited investor… and why does it matter?” It’s a fair question—and one I answer frequently when speaking with...